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Considering that NBC will live stream every second of competition during the Sochi Winter Olympics to those with a pay-TV subscription, it came as a bit of a surprise when the network announced in early January that it will delay airing the opening ceremony for eight and a half hours.
NBC Universal executives explained that streaming the grandiose ceremony so early in the day (U.S. viewers on the East Coast would have seen it at 11 a.m.) would be both confusing and underwhelming.
Of course, this poses a problem for Twitter users, as viewers in other countries without restrictions will spoil the event. U.S. viewers hoping to watch BBC or CBC coverage are also out of luck, as those stations are required to restrict streaming access to U.S. viewers due to broadcast rights. Read more...
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