Κυριακή 12 Οκτωβρίου 2014

Can Twitter make money out of breaking news or is a platform for PR?

Vivian Schiller and other management departures highlight conflict over the future direction of the social media company

Whats going on at Twitter? Not the trendmap which shows whether people are more interested in news of Ebola or The X Factor at any given moment but the social media company itself, where the number of top executive exits has started to trend. Last week it was the turn of Vivian Schiller, the high-profile TV executive recruited less than a year ago to the newly created position of head of news and journalism partnerships. Her resignation follows those of chief operating officer Ali Rowghani and media head Chloe Sladden, two executives she thanked for convincing her to join the company in three 140-word farewell notes tweeted last Thursday.


Yet the fallout from internal conflicts is of less interest and importance than what these departures say about the future direction of a service that has become such an important tool for journalists. If anything, the management meltdown has simply served to highlight an ongoing struggle within Twitter over whether it should largely be a conduit for journalism or PR. And whether a technology company, even one with 271 million monthly users, believes it can make money out of breaking news. Twitters behaviour over the last few months suggests it doesnt think it can.


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